Last week the Florida RV Super Show received a warm reception, as more than 50,000 consumers flocked to Tampa to check out the new 2013 recreational vehicle models. Investor’s Business Daily reports this favorable response fits in with the overall rosy outlook for the RV industry, where demand has bounced back after taking a hit during the recession.
The industry’s turnaround began in 2010 and has been heating up even since. RV wholesale shipments have grown from 252,300 in 2011 to an estimated 277,000 to 285,000 units in 2012, says Kevin Broom, of the Recreation Vehicle Industry Association.
Thor Industries, the largest manufacturer of RVs in the country, has been cashing in on the rebound, with sales and profits rising by double digits. Another RV manufacturer, Winnebago Industries Inc., is also reporting solid sales and profits. Such robust earnings from these two RV makers are reflected by optimism from dealers, who are aggressively ordering parts, states Wedbush Securities analyst Rommel Dionisio.
The rebound in the industry is due to an increase in consumer confidence, improvement in the economy and stabilization of the job market, says Broom. Although the industry doesn’t consider itself recovered, it is gaining ground, he adds.
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