The CEOs of two of the country’s largest camping organizations will be appearing on TV, one with his own series and the other appearing undercover at some of his campgrounds in a single episode. Stay tuned.
Marcus Lemonis, CEO of Good Sam Enterprises and Camping World, will star in The Big Fix, a CNBC show that reveals how failing businesses can be transformed into successful ones. This master of business turnarounds in contributing 2 million dollars of his own money to the venture and intends to take whatever measures are necessary to help a floundering company start to thrive. So if your business is in trouble and you are willing to follow the recommendations of this success guru, you may be ready for The Big Fix.
Another camping club CEO, Jim Rogers of KOA, will also appear on TV, starring in tonight’s CBS episode of Undercover Boss. In the show, Rogers disguises his appearance and pretends to be an accountant considering becoming the owner of a campground. The ruse works, as he is unrecognized, giving him a behind-the-scenes look into his company’s operation.
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